Leadership Bios | Avery Dennison

Jeroen Diderich
Vice President + General Manager, Label and Graphic Materials – North America

Jeroen Diderich is responsible for Label and Graphic Materials throughout North Amrica.

Jeroen joined Avery Dennison in 2003 and was most recently the vice president of global marketing for the Materials Group. He has held previous business roles in supply chain, operations and sales.

Prior to joining the company, Jeroen had ten years experience in corporate planning and logistics, most recently as vice president, supply chain for Sappi Fine Paper North America in Boston, Massachusetts (USA).

He earned his bachelor’s degree in marketing management from Hanze University of Applied Sciences (NL) and a master’s degree from Erasmus University Rotterdam. Jeroen is based in Oegstgeest, The Netherlands.

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Erik Shafer
General Manager—Reflective Solutions

Erik most recently served as global vice president of Avery Dennison's Printer & Fastener Solutions business. Erik has won three Leadership Excellence Awards including Enterprise Lean Sigma in 2006, Employee Engagement in 2009, and Leader of the Year in 2011. Having previously held leadership roles in Reflective Solutions earlier in his career, he brings industry experience and a passion for people leadership which will enable continued growth of our business.

He holds a bachelor degree of science from Bradley University and an Executive MBA from the University of New Hampshire.

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Liz Bixeman
Senior Director, Human Resources

Liz joined Avery Dennison in 2007, and is responsible for providing overall strategic HR leadership to her functional and business teams, including leadership and organization development, performance management, training, compensation, staffing, employee relations, and diversity & inclusion initiatives.

During her tenure at Avery Dennison she served in a variety of roles, including regional HR manager, HR business partner for the automotive and industrial specialty businesses, and the Vancive medical group. Prior to joining Avery Dennison, Liz served as manager, employee training, development and communications for Ford Motor Company in Indianapolis.

She holds a Bachelor degree from Butler University and an MBA from the University of Indianapolis.

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Kevin Dyer
Director of Operations—Reflective Solutions

Kevin Dyer is responsible for all plant operations, supplier relations, and management for Reflective Solutions. He started his career with Avery Dennison in 1999 and has held various positions including, supply chain manager, plant manager and operations and supply director. Prior to joining Avery Dennison, Kevin worked in Materials Management at Material Science Corporation. He holds a bachelor of science degree from the University of Iowa. Kevin is based in Mt. Prospect, IL.

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Ashish Shukla
Global Marketing Director—Reflective Solutions

Ashish Shukla joined Avery Dennison Reflective Solutions in 2008 and has worked in roles of expanding responsibility in sales and business development, serving as Business Director in our China/ASEAN region. In 2016 Ashish was promoted to Global Marketing Director and relocated to the United States. He leads our product management and technical services organizations, aligning their priorities and executing the growth goals of the business worldwide.

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Nirdesh Karnawat
Global Finance Director—Reflective Solutions

Nirdesh Karnawat recently joined Reflective Team as Global Finance Director responsible for leading the overall finance function with strong coordination with North America Shared Service Organization and other regional Finance Teams in MG. Nirdesh has more than 16 years of cross-cultural and international experience in Corporate & Business Finance, Strategy formulation & implementation, treasury, tax internal control and management. He was most recently working as Finance Director for MG South Asia and Sub-Saharan Africa. Prior to joining Avery Dennison, he worked with Delphi Automotives, Coca-Cola and Pidilite Industries in various capacities.

Nirdesh is a Chartered Accountant from India and has done Senior Executive Program with Ross School of Business, University of Michigan. He is a sports enthusiast, keen golfer, marathon runner, and an avid reader.

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Nikhil Agashe
Global R&D Director—Reflective Solutions

Nikhil Agashe leads the research and development teams for Reflective Solutions with focus on strong partnership between the technical and the other cross-functional teams. Nikhil also represents Reflective Solutions on the Global LGM R&D team. He joined Avery Dennison in 2007 and has held various positions including Sr. Research Engineer and R&D Manager in Reflective Solutions.In his past life, before joining Avery Dennison, Nikhil worked in General Electric, R&D. Nikhil holds a Bachelor's degree from India, and a Masters and Ph.D. in Chemical Engineering from the University of Cincinnati.

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Dan Zampa
Sales Director, Reflective Solutions—North America

Dan Zampa is responsible for profitable sales growth, including regional annual operating plan, business development, regional sales planning, sales operations and customer service. Dan joined Avery Dennison in 1999, serving in increasingly responsible sales management roles for the North American Graphics Direct Business and Reflective Highway Safety Products Division. Prior to joining Avery Dennison, he worked in sales management positions at Stimsonite Corporation and Western Remac Industries. Dan has over 20 years of commercial and technical experience in the traffic, safety and graphic industries. He is Six Sigma Green Belt certified, holds two patents in the reflective business and is a member of American Traffic Safety Service Association, Specialty Graphic Imaging Association and the International Sign Association. He is based in Niles, IL

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James Williams
Business Director, Reflective Solutions—Asia Pacific

James Williams is responsible for leading Reflective Solutions business in Australia, New Zealand, South Korea and Japan through sales growth strategies, business development, project pipeline management, and customer relationship management in the region. He earned a Bachelor of Engineering Degree with Honours from RMIT University and an MBA from Deakin University. He joined Avery Dennison in 2005 and is based in Newcastle, Australia.

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Mario Escobar
Business Director, Reflective Solutions—South America

Mario Escobar is responsible for leading the execution of a comprehensive strategy to grow the market share and returns of the Traffic and Safety segment in South America. Mario began his career at Avery Dennison in 2000 working as an analyst. He moved on to become finance manager and then commercial manager for Graphic and Reflective Solutions, Brazil in 2010. He holds a bachelor of science in accounting from the Universidad del Valle and a master’s of business administration in finance from EAFIT, Colombia. Mario is also a certified public accountant. He is based in Vinhedo, Brazil.

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Peter Koomen
Business Director, Reflective Solutions—EMEA, South Asia & ASEAN

Peter is responsible for planning and leading strategic business development and all commercial activities for the sheeting segment of the Reflective Solutions Division in this region. He is responsible for both championing quantitative and qualitative objectives, and optimizing the results for Avery Dennison in general, with respect to the Reflectives business. He is based in Leiden, Netherlands.

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Sandeep Kottarath
Director, Process and Engineering Technology, Reflective Solutions

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Charlie Hu
Senior Business Manager, Reflective Solutions — Greater China and Philippines

Charlie Hu is responsible for leading one business team to drive profitable growth and accelerate strategic market developments for the Reflective Solutions Division in Greater China and Philippines. Charlie has won the Leadership Excellence Award in 2019. He holds a Bachelor’s degree from Anhui University, and a Masters from University of Science and Technology of China. He joined Avery Dennison in 2018 and is based in Shanghai, China. Prior to Avery Dennison, he has more than 8 years of cross-culture and international experience in sales/marketing in Asia region since 2011, as well as worked with Valspar, DSM, Celanese and LG Chem in various capacities.

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